We designed the Shop of Germany’s fastest growing fashion online player. In 2018 – only 4 years after the foundation – About You reached a company value of 1 billion US Dollars and is now Hamburgs first “Unicorn”.
From 2015 to 2018, Sparkpark's Co-Founder, Dustin Lundt, led ABOUT YOU's 16-person design team in a high-performance tech environment. He was overseeing UX/UI, content, sales campaigns, visual language, print materials, and corporate identity.
Under his creative direction, the team garnered several awards for UI and UX*, and their mobile app frequently topped the Apple App Store and Google Play Store charts. Lundt also directed editorial photo shoots in locations like Hamburg, Berlin, Cape Town, Edinburgh, and Reykjavík, providing a unique look for the brand.
*Shop Usability Award, Show your App Award, Internet World Business Award
👉 Today, Dustin Lundt continues to serve as a freelance advisor for the company, providing guidance to the design team on complex decisions.
ABOUT YOU's shop is renowned for its highly personalized product and content sorting. Our daily focus was to fine-tune personalized features through a smart UX strategy and clear interface design. This encompassed personalized feeds, customized product sorting, tailored recommendations, unique landing pages for various target groups, dynamic content modulation, and much more.
We also introduced a new content format called "Stories," designed to inspire and promote cross-selling throughout the digital platform. This feature, with its social media-inspired approach, boosted significantly user engagement. The stories were tailored to individual preferences and had a noticeable impact on conversion rates.
Several years later, stories are still used in the app today.