We proposed an app for Signal Iduna to revolutionize how insurance companies engage with younger customers.
As the leader of Etribes' design team in 2019, Dustin Lundt, co-founder of Sparkparks, played a pivotal role in reimagining insurance for millennials. For this demographic, insurance needs to be flexible, simple, and seamlessly integrated into their lifestyles. Users can clarify their insurance needs spontaneously through their smartphones, with products designed to be digitally adaptable and expandable. Moreover, effective communication must be on par with their expectations, which is why we now refer to 'insurance' as 'securities'.
In a feature we call 'cards,' users swipe through meaningful news and recommendations.
On the homepage, full-screen cards communicate products, recommendations, and news. Data integration from third-party providers enhances personalization, encouraging users to engage with the app more frequently, beyond just claims and policy renewals.
The new digital product campaign provides users with freedom through security, embodying the motto 'You live, we take care of the rest.' Through positive and trust-building narratives aimed at young users, the app reinforces this sentiment throughout its interface.
Obtain Peace of Mind and Security: It's More Than Just Buying Insurance
At home, everyone has that one folder labeled 'insurances'. Our approach digitizes the experience of having all your important documents in one place, using the mechanics of the Apple Wallet to enhance digital browsing. We prioritize simplicity, transparency, and control, achieved through a familiar interface. Here, all insurances can be easily extended and adjusted.
Adaptable Contract Structure
With new insurance packages, empower customers to tailor their services and adjust pricing to suit their preferences.
Positive framing: By highlighting the benefits of transparent cost presentation and providing clear justifications for expenses, we aim to foster a sense of reassurance among users. This approach builds a solid foundation of trust.
Endowed Progress Effect.*
Incomplete tasks create cognitive tensions that people naturally seek to resolve, especially when presented with (artificial) indicators of progress. This principle applies when users can see areas where they are not yet insured—they are motivated to address these security gaps.
*(Source: Nunes, Joseph and Dreze, Xavier, The Endowed Progress Effect: How Artificial Advancement Increases Effort. Journal of Consumer Research, Vol. 32, March 2006.)
100% Transparency.
When does my insurance cover me? Lengthy and convoluted contract pages, especially with fine print, can be off-putting. Our design, optimized for quick and easy reading and scanning, simplifies insurance documents.
Navigate quickly – especially in emergencies.
Clear calls to action guide the user toward their goal, solving their problems efficiently. Additionally, straightforward instructions outline what to consider in case of damage.
Service with High Fives and Emojis.
In a nutshell: Real-time communication with a consultant, making service as simple as texting a best friend.
Gamification: Users can unlock additional advantages in their account area.
Users can link other apps to Signal Iduna to enhance their profile, earn points, and reduce their premiums. For instance, integrating sports apps like Nike Run Club rewards every kilometer run with reduced health insurance costs. Additionally, our friends-re-recruit-friends program allows more people to benefit, benefiting both the users and Signal Iduna.
