How to create trust-worthy and high-performing landing pages for an interior design platform using 1:1 attention ratio and clear direct messages.
In 2019 we were supposed to conceive and design new landing pages for the German platform nuucon. The company wanted to generate a significantly higher registration rate and at the same time present itself in a new look. In order to address two target groups, two marketing channels had to be found, which brought the users to the intended pages.
After redesign the client’s registration rate increased by 850%.
The Concept
For high-performing landing pages there are many methods that work well together. The concept included a 1:1 attention ratio - only one focus and one goal, without distracting from the registration. Parallax animations invited the user to reach a maximum scrolling depth.
Call to Action
In addition, little text and clear design conveyed all the important information - cleverly equipped with various links aimed directly at the sign up form. The bottom of the page switches to a separate area that invites the user to register with another social proof and a clear CTA.
nuucon increased its registration rate by 850 %.
Both experiences can currently visited here:
nuucon - designer & nuucon - projects
The landing pages of nuucon will be tested to more specific audiences and with different marketing strategies. Always with the aim to optimize them every time a little bit more.